online-money-making-opportunities.net » article marketing

Your Online Business and Decision Making

Pensword — Mon, 28 Nov 2011 09:37:48 +0000

One of the biggest initial decisions for any online marketing site is the one of promotional activities and what to do. Nothing worse than making your website or blog, and then you want to do some kind of promotion or traffic generation that involves changing your site. Actually, the main thing is that if you will not be doing search marketing, you will not need to follow exacting structural plans. You can always learn the hard way, and that is a good teacher even though it is called the hard way for a good reason. Nobody wants to revisit the site build and redo it all to accommodate a particular marketing method.

Article marketing has taken a beating in the past year or so, but we want to mention it for a reason. But first, be aware that some things have changed with this and the changes were major.

Some of the old ways of getting traffic with articles no longer holds water. Article syndication has always been around, and it is something you can still rely on with confidence. Syndication is powerful because essentially your articles can be picked up and used by marketers, and then the good part is your link will be in the resource box. Once you become familiar with things and have a clear idea, then write it down in the form of a plan. You can begin with a rough business plan draft that you can refine as you go along. You can make this part as informal or formal as you like, but the formal business plan is not necessary. You can promote affiliate products, your own that you make or CPA offers, for example. Most beginners go with affiliate marketing because some parts of it are done for you.

Continuing on with advertising options, in addition to banner ads you can use pay per click advertising, or commonly called PPC advertising. Those are PPC Adwords ads, and you can learn how to use that very effectively.

Bing and secondary search engines also have a PPC platform. If you like dealing with banners, you can use banners with Adwords and other sites such as Adbrite. There is more on the net than you can shake a stick at, and all you have to do is start looking for it.

As you can clearly see, the need to be comfortable with decision making is part of your responsibilities. People with experience know this already, but the new person to the net has to learn it. It is true that the best decisions are usually not wild assumptions about anything, and that piece of wisdom can serve you well. Marketers who are more astute with what they see are usually the ones who tend to do a bit better than the rest.

Would You Buy the Idea of Almost Free Traffic for Affiliate Marketing?

EditorM — Mon, 24 May 2010 19:01:23 +0000

There are many of good sources that can tell you a great deal about how to establish an affiliate marketing business, but there aren’t many places where you can find someone to do some of the hardest work for you. Well, I may not have found a long hidden source of free labor, but I know that I have unearthed what is probably nearly as good.

I sell my own digital and physical products, but a sizeable chunk of my income still comes from affiliate marketing, where I began. My online business is made up of a number of traditional sites and blogs. I am a firm supporter–make that “enthusiast”–of SEO for traffic generation, but that is a long term process; good search results take time to build. For some of my affiliate marketing, I have tried PPC, but rarely have I had success over the long haul.

Consequently, like many in affiliate marketing, increasing traffic at a reasonable cost is one of my most vexing challenges. It is particularly difficult for those times when I discover a new affiliate product but for which none of my sites are well optimized. How do I send my traffic to the vendor’s site?

I use the same, standard approach that most of you reading this use; I take them first to my own site, where I ply my skills of subtle persuasion. I hope they’ll click the link that will take them to the spot where they might actually buy the product that will earn me my pittance. I have always wished that I could cut out part of the middle of that process.

I use article marketing extensively for all of my sites. I employ that strategy primarily for its SEO value but also for the direct visitors that are sent my way. However, especially for an affiliate marketer, there are two major problems with traditional article marketing. First, the major article directories don’t allow contextual links within the body of the articles. Instead the links stand alone in a section that they call the author’s resource box, but which screams, “Commercial!” to our readers. Second, the major article directories do not allow affiliate links or even links to redirected pages or domains.

At last there is a content syndication service thall allows both contextual linking and inclusion of direct affiliate links. Yes, you will be able to join the affiliate program of the amazing My Article Network once you become a member of the service.

My Article Network is like a consortium for article marketers and content publishers. (That link will let you know what I have to say about it on one of my sites.)

It would be smart of me to let the sales page of My Article Network persuade you on its own. I’ve been using it for less than two months, and I am a complete convert to the system. In fact, I even set up four new niche blogs to make use of the free content that my colleagues provide. {(Go ahead. Click the link, you know you want to.)(Do it! You know you want to click the link. Come on…don’t you think I deserve it?}

Building A Long Range Affiliate Marketing Campaign

EditorM — Mon, 18 Jan 2010 17:52:07 +0000

When building a long-term affiliate marketing program, pay attention to the ever evolving market, and form a networking proposal that always has you in the loop with other affiliate marketing gurus. This enables you to catch out what your acquaintances are doing profitably. This mode can save you a lot of wasted time and headaches, not to mention put even more funds in your pouch.

Out of all the tactics when it comes to marketing as an affiliate that can place you in a dominating postion, capturing leads and creating a subscribe option is the most notable. A lost visitor to your site is a missed commission. If you fail to get the visitor’s contact details, you’ll be throwing away all the visitor traffic that comes down the sales funnel. Think of it as capturing the “opening” for profit in both the short and long term.

As an affiliate marketer, you have the aptitude to educate every customer that visits your site. The goal is to turn a undecided prospect into a buying customer and this allows you to advertise to your customers continually. Having that client list in place also allows you to sell other products without having to go through the challenges of creating a new advertising promotion.

This creates a significant measure of control in the ‘conversion” procedure, otherwise you’re at the mercy of the vendor’s web copy. Your job is to attract the buyers in and expose them to your planned message numerous times over. This way, when they reach the merchant’s site, the “buy now” signal will be on.

Be on the lookout for vendors who might rob you out of commissions you’ve acumulated. The vendor can track everything up to the position of payment and will credit you if the client pays by credit card. On the other hand, if the customer pays viaPaypal or cheque, the vendor can decide not to compensate you and you’ll never know the difference because your affiliate ID number is immediately disguarded.

You can skip this situation by doing your research to see how many options the online business makes available to the customer. Go on their site and simply follow through on a purchase yourself and make a purchase so that you can go along the sales funnel from start to finish}.

You can also use a look at foremost affiliate program networks such as Linkshare to research a potential merchant before you jump into a program. Also, joining an affiliate program through an existing network means there are more eyes observing the business, which assists to raise the standards of the merchant’s selling practices. Intelligent affiliate marketing means more income dollars rewarded to you at the end of the day which is why you are an affiliate in the first place.

Improve SEO and article marketing with the Firefox browser

EditorM — Mon, 04 Jan 2010 19:12:22 +0000

SEO or search engine optimization is crucial for any business that operates online. It consists of the special creation of the web page content, titles, meta tags and advertisements around some relevant keywords for the business domain of activity. Article marketing also relies on keywords because this is how web visitors access web sites on the basis of queries. There are web browsers like Firefox that assist Internet developers with SEO analysis.

In article marketing, the analysis of the competitors is absolutely relevant for the creation of valuable content. How can Firefox help you here? Well, as compared to Internet Explorer, this browser functions much faster; it is compatible with both Macs and PCs and it allows you to add very useful plug-ins to be used for search engine optimization (SEO) purposes. Don’t treat the study of your competition lightly, because successful article marketing derives form such a strategy. Knowing what you are up against in terms of competition rocks!

Among the many things that you will be able to learn we can mention the number of backlinks achieved by the competition as well as their page rank. Good examples of plug-ins to use with Firefox are Keyword.Spy.com and @Search Status. You can peek into your competition’s status to the extent of even discovering what types of backlinks there have been created. The age of the site, the Alexa ranking or the traffic estimate represent other serious elements that will help you learn the basics of article marketing and more.

Article marketing can be much more successful if you carefully perform the analysis of the sites that develop links to a target one. What odds have you got to outrank the first twenty web sites in the search engine result pages? There are few chances of outdoing a niche where you compete against About.com or Wikipedia.com.

When you are the beginning of the web activity and you are just learning the basics of article marketing, things will often look complicated, and your competition impossible to outdo. My advice is to try and see how the plug-ins suggested here will function for you in terms of understanding your competition. Then, by offering quality content to web directories with consistency and perseverance, you will see how money starts getting out of it.

Keywords and their importance for article marketing

EditorM — Thu, 31 Dec 2009 21:32:22 +0000

Keywords rule for the operation of the Internet in general, and for article marketing, in particular. The underlying mechanism is clear to any untrained eye. What do we use when performing a search? A keyword or key phrase that we type in the search box of the search engine. In this respect, article marketing essentially needs keywords in order to be efficient.

Keywords define your domain of activity in a broader or more specific way, and thus, they become the basis for any advertising or promotional campaign that relies on article marketing. There are however some issues to consider when trying to identify the right keywords.

Analyze your competition!

Thanks to software programs, we can now perform in depth investigations and analyses of the businesses that we compete against. Set your eye on the websites that stand on top of a niche you want to target and identify their strong and weak points. Only decide on your article marketing tactics after determining which are the best keywords the competition relies on.

The risk of general keywords!

A software will usually display a list of keywords starting with the most general, that attract the highest number of queries. Very general keywords are used by web sites with tradition, credibility and reputation that often have millions of backlinks referring to them. How could you outrank such competitors? Choose your keywords carefully because the success of article marketing depends on them first and foremost.

Some keywords have low competition!

Minor, highly specialized keywords are the ones to start with. With patience and good strategies, time will come when you will have a booming business online. Longer phrases are often a good idea, as well as misspelled words. Do you know what a good source of traffic, misspelled keywords can be? We often type words incorrectly, and yet, we get results for the search. Why not take advantage of this tiny detail and turn it into an article marketing advantage.

There are lots of good free tools out there that could make keyword research a piece of cake. And if the automatic listings are well interpreted and put to work, success will be inherent to your business attempts.

Why PLR articles for Article Marketing?

EditorM — Sun, 27 Dec 2009 16:49:32 +0000

Private Label Rights or PLR articles bring the purchaser a huge number of ownership rights over written materials with the exception of copyright. Where does this lead for article marketing? Well, if you don’t write the articles yourself, and you find it too expensive to hire a ghostwriter for the job, PLR products may be the answer to your difficulties. PLR content works just fine for article marketing.

You can edit them according to your preference, and put your name on the materials.

PLR articles could provide the content for auto-responders or for paid membership sites.

Create e-books and e-guides from PLR materials.

PLR articles can be used on any of your web domains.

Where to get PLR articles for?

Content submission for article marketing is possible from a large number of sources. Run a search on Google and you’ll see how many results you get. For a monthly fee you will get access to around 100 or 200 articles for prices between and 0. There are big differences in terms of content quality, which means that you need to make a careful background analysis of your source for PLR materials. Make a good selection and you’ll thank yourself for that.

Why are PLR articles so cheap?

PLR websites provide a viable alternative to writing for thousands of web developers that need materials for article marketing. The materials that you purchase, have already been bought by numerous other users. What then? And here comes the question of duplicate content that you need to deal with. Fortunately solutions do exist once you have the articles ready.

Spin the articles to make them unique!

Changes of PLR content become a must in order for you to be able to submit the articles to well-reputed article directories like www.enzinearticles.com, www.isnare.com and lots of others. You have to either re-write the articles or spin them so that you achieve a larger number of variations that can play the role of unique articles. Now, you are prepared to move on with submission and start making money with article marketing.

Last but not least, be very careful with the keywords used in the PLR articles you buy as they have to be relevant for your business. PLR articles have to be optimized for article marketing, and it is very challenging to operate the optimization if the keywords have been left out in the first place.